What are the Best Free Shopify Apps? | Top 13 Apps of 2024

Are you interested in knowing what the best free Shopify apps are? Then you have come to the right place. Let’s dive right in!

Whether you’re a new merchant or an experienced seller wishing to increase your store’s functionality, free Shopify applications are the most appealing and cost-effective option.

These are just a few examples of the best free Shopify apps available. Depending on your store’s specific needs and goals, you may find other apps that are equally valuable. Always remember to carefully review each app’s features and reviews before integrating it into your store.

And it’s truly a hall of fame—some of these free Shopify applications are so good that they make our overall best Shopify apps list!

What are some decent free Shopify apps?

Plug-in SEO is a good solution since it allows you to optimize your store for search engines, which is critical for boosting organic traffic and improving visibility. Here’s why it’s an excellent choice:

1. SEO Optimization: Plug-in SEO evaluates your website for SEO flaws and makes practical recommendations to boost its search engine rankings. It looks for things like meta tags, headers, site performance, mobile friendliness, and more.
2. Automatic Fixes: Plug-in SEO not only detects SEO issues but also provides automated solutions for many of them. This function saves you time by correcting typical SEO issues with a few clicks.
3. Email Alerts: You may set up email alerts to receive notice when new SEO concerns are found on your site. This proactive method enables you to resolve issues quickly while maintaining ideal SEO performance.
4. Meta Tag Editor: Plug-in SEO features a meta tag editor that allows you to create custom title tags and meta descriptions for your product pages, collections, and other site content. This customization improves click-through rates on search engine results pages.
5. Structured Data Support: The app supports structured data markup, which can improve your site’s search ranking by giving search engines more context about your content.

Overall, plug-in SEO is a useful tool for Shopify store owners looking to increase their site’s exposure and generate more organic visitors. Furthermore, its free edition has powerful capabilities that may dramatically improve your store’s SEO efforts without requiring a financial commitment.

Best Free Shopify Apps

1. Pagefly: One free personalized landing page that is optimized
2. Uppromote: Get limitless free affiliate connections for up to 200 monthly orders.
3. SearchPie SEO & Speed optimize
4. Trustoo.io Product Reviews App
5. SEOAnt ‑ AI SEO Optimizer
6. Smartviewer: Quick View
7. SmartBN: Banner Slider
8. Secomapp: Spin To Win
9. Growave
10. Omnisend
11. Klaviyo: Email Marketing & SMS
12. Printful
13. JudgeMe

13 Best Free Shopify Apps

1. PageFly Advanced Page Builder

Drag-and-Drop Page Builder

Rating: 4.9 out of 5

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One of the best apps for revenue optimization is PageFly. Custom landing pages are a potent tool. You can add unique parts to already-existing pages or develop flexible, SEO-optimized landing pages with total freedom thanks to PageFly.

Features

• For every sort of page, start with the page and section templates.
• Make pages that are easy to search for without slowing down your store.
• The strong lead-generation element library is paired with an adaptable drag-and-drop editor.
• Responsive displays on tablets and smartphones. Adjust every screen size independently.
• Suitable for every theme.
• Comply with the fundamental theme styles with ease.

PageFly Pros:

• Adaptable design choices
• There are nine alternatives for templates.
• Features include SEO optimization and an easy-to-use drag-and-drop builder.
• Customized for mobile devices.

PageFly Cons

• While PageFly is a popular tool for creating customized Shopify pages, some customers have noticed malfunctions or issues with the app.
• Furthermore, because it has so many customizable choices, newbies may find it difficult to navigate at first.

2. UpPromote Affiliate Marketing

Top-recommended affiliate solution on Shopify

Rating: 4.9 out of 5

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UpPromote is Shopify software that makes affiliate marketing simpler for retailers. It has simple installation, customisable commission structures, automated payments, performance tracking, promotional tools, multi-tiered programmes, email marketing integration, and dependable customer support.

Features

• Customize everything to match your brand: affiliate links, forms, and affiliate portals.
• Create prizes and discounts with the client referral program for recurring purchases.
• Track referral orders seamlessly with affiliate links, discounts, and related emails.
• Motivate affiliates successfully.
• Bonuses, influencer seeding, shop credit, MLM.
• Automate the affiliate program process.
• PayPal Auto-pay, Auto-tier Commission

UpPromote Pros:

• A quick connection with Shopify allows for hassle-free installation.
• Customize commission rates to meet unique needs.
• Ensures that affiliates receive payments on time.
• Track affiliate performance to improve strategy.
• Offers a variety of tools to help affiliates drive revenue.
• Encourages affiliate recruiting for network expansion.
• It seamlessly connects with email marketing.
• Reliable customer service ensures a seamless experience.

UpPromote Cons

• Limited customer targeting capabilities.
• Potential for lower-quality traffic.
• Dependencies on affiliates’ promotional efforts.
• There is a risk of fraudulent affiliate activities.

3. SearchPie SEO & Speed optimize

Works with the latest themes

Rating: 4.9 out of 5

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The SearchPie SEO & Speed Optimizer Shopify software improves both store visibility and performance. It provides tools to improve search engine optimization (SEO), such as meta tag manipulation, picture optimization, and structured data. It also focuses on improving page load speeds by optimizing site resources, resulting in improved user experiences and perhaps increased conversion rates. The software is intended to be user-friendly, making it accessible to business owners who lack technological competence.

Features

• Detect any errors with sophisticated SEO reports for retailers and landing sites.
• AI detects and navigates long and 404 URLs, including Rich Snippet JSON-LD, Meta Tags, Image ALT Tags, Backlinks, AMP, Image Compression, and Instant Page.
• Create unique product descriptions easily using AI.

SearchPie Pros:

• Comprehensive SEO tools.
• Enhances page load speed.
• User-friendly interface.
• Real-time performance insights.
• Responsive customer support.

SearchPie Cons

• Low advanced features.
• Occasional technical issues.
• Basic design customization.
• Dependence on third-party integrations.
• Free version limitations.

4. Trustoo.io Product Reviews App

Use directly in Shopify admin

Rating: 5 out of 5

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Trustoo.io Product Reviews App for Shopify enables store owners to gather, display, and manage customer reviews. It provides automatic review requests, photo and video reviews, and customisable review widgets to help promote trust and sales. In addition, the software allows you to integrate reviews from other sites and analyse review performance using analytics. It has a user-friendly interface and is intended to boost social proof and client engagement.

Features

• Display reviews in gorgeous widgets, with a visual editing page for fast access.
• Auto-translate reviews in many languages with infinite translation.
• Import 50 goods from AliExpress at a time.
• Unlimited product reviews.
• Send automated review request emails and display discounts for contributing photos.
• Get organic traffic by posting reviews on Facebook, Twitter, and Instagram.

Trustoo.io Pros:

• Simplifies the process of getting consumer feedback.
• Promotes credibility and trust.
• Matches the store’s design.
• Easily transfer reviews from other platforms.
• Monitors analyse impact and effectiveness.

Trustoo.io Cons

• Limited advanced customization.
• Occasional syncing issues.
• Potential for fake reviews.
• Paid features can be expensive.
• Basic reporting tools.

5. SEOAnt: Image Optimizer and Speed

Auto/Manual Optimize

Rating: 4.8 out of 5

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The SEOAnt Image Optimizer & Speed Shopify app focuses on enhancing website performance by optimizing images and improving page load times. It compresses images without compromising quality, resizes them, and converts them to more efficient formats. The app also provides tools for overall site speed optimization, including lazy loading and caching. Its goal is to boost SEO rankings and user experience with faster, more efficient web pages. The user-friendly interface makes it accessible for store owners of all technical levels.

Features

• Automatically optimises image size based on parameters without sacrificing quality.
• You may optimise picture SEO by editing Alt Text, File Name, and converting PNG to JPG.
• Easily add and customise a watermark to protect your brand.
• Increase website performance by preloading pages before consumers click them.
• Help your website load faster and lower page abandonment rates.

SEOAnt Pros:

• Reduces file size while maintaining quality.
• Improves overall site speed.
• Converts photos into efficient forms.
• It loads photos as needed.
• Simple for all technical levels.

SEOAnt Cons

• Little sophisticated optimisation capabilities.
• Potential compatibility concerns.
• Performance may vary based on usage.
• Paid features might be expensive.
• The initial setup might be hard.

6. Smartviewer: Quick View

Reduces shopping comparison time 

Rating: 4.9 out of 5

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The Smartviewer: Quick View Shopify app enhances the shopping experience by allowing customers to preview product details without leaving the current page. It offers a quick-view popup that displays product images, descriptions, prices, and an add-to-cart button. This feature helps reduce browsing time, improves user convenience, and can lead to higher conversion rates. The app is customizable to match the store’s design and is easy to install and use, making it a valuable tool for improving customer engagement and satisfaction.

Features

• Reduce shopping time and enhance the client experience.
• Allow consumers to examine product details and add them to their basket via a Fancybox popup.
• Simple to use, with no coding necessary.
• Just one click will activate the app.

Smartviewer Pros:

• Quick product previews.
• reduces browsing time.
• Matches the store’s style.
• Easy to put up and utilise.
• It keeps customers on the current page.

Smartviewer Cons

• Low advanced customisation.
• Page load times may be slower.
• Potential compatibility concerns.
• Can cause clutter in the UI.
• The free edition offers a limited feature set.

7. SmartBN: Banner Slider

Works with the latest themes

Rating: 4.7 out of 5

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The SmartBN: Banner Slider Shopify app allows store owners to create and display attractive banner sliders on their website. It features customizable slides for promotions, new arrivals, and special offers, enhancing visual appeal and user engagement. The app supports various media types, including images and videos, and offers multiple transition effects. It is designed to be user-friendly, with easy setup and integration, helping merchants highlight key products and promotions effectively.

Features

• Create, update, and delete sliders and banners with ease.
• Sliders can be previewed before they are displayed on the front end.
• Embedded code for each slider that can be included in a liquid file or website.

SmartBN Pros:

• Customizes marketing for each shop.
• Images, videos, and more.
• Improves visual attractiveness.
• Simple setup and administration.
• Highlights major items and promotions.

SmartBN Cons

• There are limited advanced customization options.
• Potential for slower page load times.
• There are compatibility issues with some themes.
• Paid features can be costly.
• Basic analytics and reporting capabilities.

8. Secomapp: Spin To Win

Amazing pop-ups in just minutes

Rating: 4.4 out of 5

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The Secomapp: Spin To Win Shopify app allows merchants to create interactive spin-to-win wheels on their websites. Customers can spin the wheel for a chance to win discounts, special offers, or gifts. The app offers customization options for wheel designs, prizes, and winning probabilities. It aims to increase customer engagement, capture email leads, and boost sales by offering a fun and interactive way for visitors to interact with the store.

Features

• Grow your subscriptions and sales.
• Customisable design
• Multiple campaigns.
• Support for translation into other languages

Secomapp Pros:

• Attracts client attention.
• Promotes rapid purchasing.
• Expands subscriber list.
• Matches the store branding.
• Quick integration and deployment.

Secomapp Cons

• Potential for increased bounce rates.
• Limited prize customization options.
• Dependency on visitor interest in gamification.
• Can distract from other promotional efforts.
• Basic reporting and analytics features.

9. Growave

AMAZING SUPPORT

Rating: 4.8 out of 5

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The Growave Shopify app is a comprehensive marketing platform that integrates multiple tools to enhance customer engagement and loyalty. It includes features for reviews, wishlists, rewards programs, social sharing, and community building. Growave enables store owners to create a unified customer experience with seamless integration of these functionalities. It aims to increase sales by fostering customer trust, encouraging repeat purchases, and leveraging social proof effectively within Shopify stores.

Features

• Points, recommendations, and VIP tiers.
• Save, share, and set automated reminders.
• Collect, display, and evaluate photos.
• Social login and Instagram gallery.
• Cart recovery is automated and personalised.
• Performance tracking and consumer insights.

Growave Pros:

• Several marketing tools are in one app.
• Simple to set up and use.
• The features are very customisable.
• Effective automated email marketing.
• 24/7 client service.
• Seamless connection with other Shopify applications.

Growave Cons

• Can be expensive for small businesses.
• Some features have a learning curve.
• May slow down site speed.
• Certain features have limited customization.
• Occasionally, it conflicts with other apps.
• Support response times can vary.

10. Omnisend

Easily create email marketing campaigns

Rating: 4.8 out of 5

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Omnisend is a powerful email and SMS marketing app for Shopify. It offers automated campaigns, segmentation, and advanced analytics to boost customer engagement and optimize marketing efforts.

As one of the Best Free Shopify Apps, Omnisend’s generous free plan includes essential features ideal for small businesses. Its user-friendly interface and comprehensive tools make it a top choice among the Best Free Shopify Apps for effective marketing.

Features

• Easily create & send email marketing, newsletters & global SMS campaigns
• Grow your email list with exit-intent popups, spin-to-win, & more signup forms
• Ready-made email marketing templates for Summer Sales & more–no coding needed
• Easily set up abandoned carts with one click, plus welcome & browse abandonment
• Collect and display product reviews: build trust & make sales using social proof

Omnisend Pros:

• Email, SMS, and automation tools.
• It is intuitive and easy to navigate.
• A generous, free plan is ideal for small businesses.
• Advanced segmentation for targeting customer groups.
• Detailed performance tracking with analytics.
• Seamlessly integrates with Shopify and other apps.

Omnisend Cons

• Higher cost for advanced features.
• Occasional email deliverability issues.
• Learning curve for advanced features.
• Limited template designs.
• Less customization options in the free plan.
• Support response times can vary.

11. Klaviyo

Drag-and-Drop Page Builder

Rating: 4.5 out of 5

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Klaviyo is a robust email and SMS marketing app designed for Shopify stores, offering advanced segmentation, automation, and analytics to help businesses personalize their marketing efforts and drive sales. It allows for detailed customer insights and precise targeting, making marketing campaigns more effective and efficient.

Recognized as one of the Best Free Shopify Apps, Klaviyo provides a free plan with essential features that cater to small businesses. This positions it among the Best Free Shopify Apps for those seeking powerful marketing capabilities without a high initial investment. Its comprehensive tools and user-friendly interface make Klaviyo a popular choice for e-commerce marketers.

Features

• Create, send, and automate email campaigns.
• Reach customers directly through SMS.
• Target specific customer groups based on behaviour and preferences.
• Personalize messages with dynamic content and recommendations.
• Set up automated workflows for abandoned carts, welcome series, and more.
• Gain insights with detailed performance tracking and reporting.
• Seamlessly integrates with Shopify and other apps.
• Included in the Best Free Shopify Apps, offering essential features for small businesses.

Klaviyo Pros:

• Powerful tools for effective communication via email and SMS.
• Target specific customer groups based on behaviour with advanced segmentation.
• Streamline marketing efforts with automated workflows.
• Enhance customer engagement through personalized messages.
• Gain insights into campaign performance with detailed analytics.
• Seamless integration with Shopify and other apps.
• It includes a free plan, making it one of the Best Free Shopify Apps for small businesses.

Klaviyo Cons

• Requires time to master advanced features.
• Higher pricing tiers for more functionality.
• Initial setup can be overwhelming.
• Template design options are limited.
• Support response times can vary.
• While part of the Best Free Shopify Apps, its free plan has limitations for scaling businesses.

12. Printful: Print on Demand

Superior customer service

Rating: 4.7 out of 5

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Printful is a leading print-on-demand Shopify app that simplifies the process of creating and selling custom products online. As one of the Best Free Shopify Apps for print-on-demand services, Printful offers a wide range of features. Merchants can easily design products like apparel, accessories, and home decor items using Printful’s mockup generator and product customization tools. Integration with Shopify allows for seamless order fulfillment and shipping directly to customers worldwide. Printful’s free plan includes essential features such as product syncing, order tracking, and 24/7 customer support, making it a preferred choice among the Best Free Shopify Apps for businesses looking to start or expand their print-on-demand operations.

Features

• Design and customize apparel, accessories, and home decor products, highlighting its position among the Best Free Shopify Apps for print-on-demand services.
• Create realistic product mockups to showcase designs before production, a key feature in the Best Free Shopify Apps category for visual merchandising.
• Seamlessly fulfil and ship orders directly to customers worldwide, enhancing its appeal as one of the Best Free Shopify Apps for streamlined operations.
• Integrate smoothly with Shopify for effortless syncing of products and orders, ensuring a cohesive e-commerce experience.
• Access round-the-clock assistance for any inquiries or issues, a crucial support feature among the Best Free Shopify Apps for reliable service.
• Offer worldwide shipping options for customer convenience, a significant advantage in the Best Free Shopify Apps market for expanding reach.

Printful Pros:

• Offers customization for apparel, accessories, and home decor, ranking it high among the Best Free Shopify Apps for print-on-demand variety.
• Easy-to-use mockup generator and design tools, making it accessible for users.
• It ships products worldwide with reliable logistics support, a key factor in its popularity.
• Seamless syncing of products and orders, ensuring efficient management within the Best Free Shopify Apps ecosystem.
• Ensures high-quality printing and product standards, maintaining trust as a top choice among the Best Free Shopify Apps for product reliability.
• Provides 24/7 assistance, a critical feature among the Best Free Shopify Apps for prompt resolution of issues.

Printful Cons

• Basic options compared to paid tiers, impacting its appeal among the Best Free Shopify Apps for small businesses.
• Higher prices for print-on-demand items can affect profit margins.
• International orders may experience longer delivery times, a potential drawback in the Best Free Shopify Apps market for customer satisfaction.
• Template designs may be restrictive, limiting creative options.
• Support response times can vary.
• Occasional compatibility issues with Shopify and other apps, requiring troubleshooting in the Best Free Shopify Apps environment.

13. JudgeMe

Automatic review request emails 

Rating: 5 out of 5

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Judge.me is a robust customer review and rating Shopify app designed to enhance credibility and engagement for e-commerce stores. It offers a range of features that make it stand out among the Best Free Shopify Apps. Merchants can collect and display customer reviews with ease, leveraging features like photo reviews and customizable review request emails. Judge.me integrates seamlessly with Shopify, ensuring effortless installation and management. As one of the Best Free Shopify Apps, Judge.me provides essential functionalities for small businesses, including review widgets, social sharing options, and SEO-friendly review content. Its user-friendly interface and responsive customer support contribute to its popularity among merchants seeking to build trust and boost conversions through authentic customer feedback.

Features

• Collect and display customer reviews with ease, a standout feature among the Best Free Shopify Apps for enhancing credibility.
• Utilize photo reviews and customizable review request emails to increase engagement and authenticity.
• Seamless integration with Shopify for effortless setup and management.
• Essential functionalities for small businesses, including review widgets and social sharing options.
• SEO-friendly review content to improve search engine visibility, is a valuable asset in the Best Free Shopify Apps ecosystem.

Judgme Pros:

• Enhances credibility with easy collection and display of customer reviews, a standout feature in the Best Free Shopify Apps category.
• Increases engagement with photo reviews and customizable review request emails.
• Seamless integration with Shopify for hassle-free setup and management.
• Essential tools like review widgets and social sharing options, beneficial for small businesses within the Best Free Shopify Apps market.

Judgme Cons

• Limited customization options in the free version, which may be restrictive compared to paid plans within the Best Free Shopify Apps.
• Some advanced features require upgrading to paid plans, potentially limiting functionality for users seeking comprehensive tools in the Best Free Shopify Apps category.

Conclusion

In 2024, Shopify’s best free apps are pivotal for businesses aiming to establish a robust online presence without initial financial outlays. Here’s a breakdown of their key benefits:

1. Marketing Efficiency: Apps like Klaviyo and Omnisend streamline email marketing with automation, segmentation, and performance analytics. These tools are essential for enhancing customer engagement and retention strategies.
2. Customer Trust: Platforms like Judge.me excel in managing customer reviews, offering features such as photo reviews and automated review requests. These capabilities build credibility and foster customer trust, crucial for driving sales.
3. Operational Streamlining: Printful stands out in print-on-demand services, integrating seamlessly with Shopify. It allows businesses to create and sell custom products globally, leveraging efficient order fulfilment and shipping.
4. Scalability: Free Shopify apps are scalable and integrate smoothly within Shopify’s ecosystem. They simplify inventory management, customer support, and analytics workflows, optimizing operational efficiency.
5. Considerations: While free plans offer substantial benefits, they may have feature limitations or usage caps. Businesses should evaluate their needs against these constraints and consider upgrading to unlock advanced features as they grow.

In summary, leveraging the best free Shopify apps in 2024 enhances marketing effectiveness, builds customer trust, and streamlines operations. These tools provide a solid foundation for businesses to expand their online footprint and achieve sustained growth in the competitive e-commerce landscape.

Past Articles:

Top 8 Best Review Apps for Shopify 2024

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Top 9 Best SEO Apps for Shopify in 2024